How do you organize your service catalog?

When you pull the catalog from your provider you end up with a few thousand services. Listing them as they are is the easiest route and the one that loses the most sales. A customer cannot decide what to buy from a 4,000 row list, so they leave.

Organizing the catalog is one of the few hours of work in the panel business with the highest return.

Delete first

A significant part of the catalog you imported is unsellable, services the provider has run out of, test leftovers, archive categories, ten variations of the same thing.

Switch off these three groups:

1. Archive and legacy categories. The provider does not delete them, but does not sell them either.
2. Pointless variations of the same service. If there are separate services for "1000 followers", "2000 followers" and "5000 followers", keep one. The customer enters the quantity anyway.
3. Niches you will never sell. Not having it in your catalog beats having it and nobody understanding it.

For one panel, 300 to 600 well chosen services sell more than 4,000 muddled ones.

Category structure

Provider category names are usually unusable, full of emoji, inconsistent, sometimes shouting in capitals. Build your own structure:

Bad	Good
Instagram Followers 🇹🇷 100% REAL ⚡ FAST	Instagram Followers
TikTok Views [BY COUNTRY] 🔥🔥	TikTok Views

Platform and service type. That is it. Trying to do marketing in a category name makes the list unreadable.

The naming rule

A service name should carry the information the customer needs to decide and nothing more, source or quality, speed and refill terms. For example Instagram Followers (Turkish, 0-1 hour start, 30 day refill).

Strip the decorative characters and emoji that arrive from the provider. They look untrustworthy and they cannot be found in the search box.

Ordering decides sales

Most customers pick from the first five rows of the list. That makes ordering a product decision:

• Move your best selling and least troublesome services to the top.
• Keep high margin services somewhere visible.
• Do not leave problem services at the top, they generate refunds.

Fill in the descriptions

An empty description costs you both sales and support time. Three sentences per service is enough, what it does, how long it takes to start, and what happens if there is a drop. Without that information the customer either asks or does not buy.

Regular maintenance

A catalog is a living thing. Once a month run this check, switch off services that are not selling, update services whose provider price has gone up, and review services with a high refund rate. Panels with no catalog maintenance fall apart on their own over time.